Veille Cosmétique

Yves Rocher creates a complete range for the iconic Riche Crème

The Riche Crème cream designed by Yves Rocher in 1973 has been pampering mature skins for several decades, adding a beauty touch to our bathroom shelves. After several changes, year after year, the brand's flagship product was renewed to start afresh in 2016, both in terms of style and content. This absolutely cult product is sold every five seconds in the world, so it deserved particular attention. “We had to change it all, without changing anything. We wanted to preserve this loyalty (...)…


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