Veille Cosmétique

Inaway to set perfumes free from glass bottles

When they found out how costly packaging was in the perfume development process, Perfrance, an agency specialized in creating and producing perfumery lines, decided to develop a new concept for cheaper, more environmentally friendly containers. This innovation, called Inaway, was inspired from the food-processing industry, and is presented in the form of a Doypack “pouch”, a portable, customizable 30ml pack inserted into a rigid, plastic, wooden, or metal frame that can take several shapes. (...)…


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