Actualités Cosmétiques

Ecover spoof-launches unisex scent that smells like a newborn baby to promote fragrance-free range

Ecover has launched a campaign for a fictional gender-neutral perfume that is said to smell like a newborn baby in order to promote its fragrance-free range, Ecover Zero, according to a report published by The Drum. The SC Johnson-owned personal and home care range’s new advertisement is a spoof on the traditional fragrance spot, this […]


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